Greta Hsu, Assistant Professor of Management, Graduate School of Management, University of California-Davis

Lecture Title: 
Multiple Category Memberships in Markets: An Integrative Theory and Two Empirical Tests
Speaker(s): 
Greta Hsu, Assistant Professor of Management, Graduate School of Management, University of California-Davis
Semester: 
Fall 2008
Lecture Time: 
Friday, September 12, 2008 (All day)
Lecture Location: 
Room K1320, Ross School of Business