Noshir Contractor, Northwestern University

The increased access to big data about social phenomena in general, and network data in particular, has been a windfall for social scientists. But these exciting opportunities must be accompanied with careful reflection on how big data can motivate new theories and methods. Using examples of his research in the area of networks, Contractor will argue that Network Science serves as the foundation to unleash the intellectual insights locked in big data. More importantly, he will illustrate how these insights offer social scientists in general, and social network scholars in particular, an unprecedented opportunity to engage more actively in monitoring, anticipating and designing interventions to address grand societal challenges.