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Creating Social Contagion through Viral Product Design: A Randomized Trial of Peer Influence in Networks

Sinan Aral, New York University

Description

Semester:

  • Winter 2011

Speakers:

Sinan Aral, Operations and Management Sciences, Leonard N. Stern School of Business, New York University

Lecture Time:

Fri, February 11, 2011 @ 1:30 pm to 3:00 pm

Lecture Location:

Room K1310, Ross School of Business

Speaker Webpage(s):

http://w4.stern.nyu.edu/faculty/facultyindex.cgi?id=421

Introduced By:

No introduction available.

Abstract

No abstract provided

Recording & Additional Notes

Guest Curator: Ned Smith, Strategy, Ross School of Business
Co-Sponsor: Strategy Department, Ross School of Business
Introducer: Patricia Chen, Strategy