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Creating Social Contagion through Viral Product Design: A Randomized Trial of Peer Influence in Networks

Sinan Aral, New York University
Description
Semester:
- Winter 2011
Speakers:
Sinan Aral, Operations and Management Sciences, Leonard N. Stern School of Business, New York University
Lecture Time:
Fri, February 11, 2011 @ 1:30 pm to 3:00 pm
Lecture Location:
Room K1310, Ross School of Business
Speaker Webpage(s):
http://w4.stern.nyu.edu/faculty/facultyindex.cgi?id=421
Introduced By:
No introduction available.
Abstract
No abstract provided
Recording & Additional Notes
Guest Curator: Ned Smith, Strategy, Ross School of Business
Co-Sponsor: Strategy Department, Ross School of Business
Introducer: Patricia Chen, Strategy